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As science and technological innovation develop, the demand for scientific events that allow the sharing of knowledge on a global scale will increase. The scientific event is part of a process that begins in the organization of research, goes through a scientific production, and continues with a publication process. Given that it is presented as a way of introducing results into social practice, it requires a strategic knowledge management model adapted to the characteristics of the research topic. Different types of meetings have been held with the aim of publicizing new hypotheses under study, socializing investigations or explorations, exchanging experiences, informing conclusions and getting others interested and involved in various investigations. These types of events are constituted as great spaces for debate and reflection of new ideas and opinions, since they allow the participation of professionals interested in training, forming new work teams and generating joint projects. Currently, these news are spread around the world through internet. Indeed, the discoveries make sense, precisely thanks to their wide-spread publications, becoming beneficial contributions at a global level. Below you will find the main types of meetings aimed at disseminating knowledge from the scientific-technical field: DISSERTATION Methodical exhibition of a research work, being of an academic nature, to carried out by the exhibitor and that implies the defense of one thesis or the refutation of another. It is aimed towards a peer audience. COURSE Set of pedagogical sessions aimed at developing various topics on a specific subject, during a specific period, which is structured around defined or implicit teaching-learning objectives. To carry this out, support materials can be used, including evaluations and require a minimum amount of assistance. The purpose of the course is to broaden the general, professional or academic training of the target audience; therefore, it can consist of several levels of depth or complexity. SEMINAR Academic activities of a theoretical nature that is carried out through collective work sessions of a group of specialists to study, analyze or enrich a previously determined topic. It is programmed and directed by an academic expert in the field, has a defined minimum amount of sessions and concludes with the preparation of a final report presented by a rapporteur. The participants of the event share a common interest in the discussed subject and usually have a similar level of knowledge. It can last from a few hours to several days, as scheduled by the organizing committee. WORKSHOPS When seminars have many participants, they are usually divided into working groups of up to approximately 15 participants and are called workshops or working groups. Each group carries out a practical activity jointly guided by competent specialists that will then be shared in a collective session, when each group has reached its conclusions. It is common to designate a coordinator for each working group who should facilitate the interactions of the participants while at the same time record the discussed topics and conclusions. The purpose of this type of meeting is to study or seek solutions to specific problems in the respective area and to enable the exchange of experiences through work in smaller groups. CONFERENCE It is an exposition on a doctrinal or specific topic that has a certain degree of complexity and depth. It is aimed at an audience that has previous knowledge in the subject and its objective is the cultural diffusion in certain areas or the deepening of specialized subjects. This event brings together representatives of different organizations, countries or regions and in many cases deals with political or diplomatic issues from different countries or regions. It is organized by a host country, and in certain international organizations, which work with a secretary who determines the venue where the event will take place. COLLOQUIUM Meeting of specialists in which there is neither an audience nor a central speaker. All attendees have the same right to participate in a common project, on a topic of their interest. PANEL A form of presenting a topic in front of an audience by a team of various specialists, who approach it from different angles, in order to provide extensive information about it. Once the subject is exposed, the public participates by asking questions, presenting ideas or experiences that clarify points of view, without debating. If the debate moves to the auditorium after the presentations, the panel becomes a forum. FORUM An encounter in which one or more specialists present before a heterogeneous public a previously determined topic, generally controversial, followed by a discussion in which the attending public participates. ROUND TABLE Meeting in which a small group of people specializing in a topic, generally controversial, participate on equal terms and under the direction of a moderator, presenting their points of view to a heterogeneous audience. Its purpose is to present different approaches to the same problem. Sometimes, after initial presentations, it concludes with a debate between the speakers and a brief closing by the participants and the moderator. MEETING Formal meeting of specialists, in which one or more speakers address issues inherent to their area, with the purpose of knowing and exchanging work and experiences carried out in their respective disciplinary fields. CONGRESS The word congress is originally from the Latin congressus, and means encounter, meeting, and also agreement. It refers to the gathering of people who belong to a specific group (political, professional, social or economic) to present a thesis, research or unpublished experiences in order to submit them to the critical judgment of the participants, in a previously determined time. The congress is generally made up of a set of work sessions on a specific topic that takes place over a period of 3 and 5 days, and is attended by invited specialists, speakers and the public. These meetings are usually national or international, according to the origin of the participants. For a congress to be considered international, it must have at least participants from 3 countries and have an official language for simultaneous interpretation of the sessions. The protocol structure of a congress is made up of an opening and closing act, specific acts throughout the development such as meetings or work sessions, receptions, lunches, etc. that are part of the social program. Generally, at the end of the congress, a report is prepared, which constitutes the scope of the meeting, the resolutions adopted and the formulation of plans that make up a social work program. SYMPOSIUM It consists of bringing together a group of specialists or experts on a topic, who successively present their ideas or knowledge to the audience, thus forming the most complete image possible of the topic in question. It is a formal technique in which specialists expose an aspect of the topic individually and successively, for 15 to 20 minutes. The important thing is that each speaker treats a particular aspect of the topic, in such a way that, at the end of it, it is fully developed and in as much depth as possible. Authorized and organized information is obtained at the symposium on the different aspects of the same topic, since the exhibitors do not defend positions, but rather add information by contributing their own knowledge of their specialty. Symposia are usually held in institutions, universities, health centers, and are sometimes a specific activity within the framework of the development of a congress. WORKING DAY The event that lasts only one day is called a working day or if each day of the event corresponds to the handling of a different topic, although framed within a general theme. "Somewhere, something incredible is waiting to be known." Carl Sagan DanielaSánchezSilva©

Business gifts are a great customer loyalty tool and an important factor in talent management programs. Corporate gifts are an essential part of client relation programs, and they are also part of the actions aimed at the retention of personnel. At the same time, they serve as promotional elements that positively position the brand. These gifts can be used in various occasions, such as: an official visit that arrives from abroad, a client to the central office, the celebration of a public holiday, a raffle within a work group, a service to an important supplier, etc. Here are 5 characteristics of an ideal business gift that will help you choose the one that best suits your goals: "The excellence of a gift lies in its convenience and not in its value." Charles Dudley Warner DanielaSánchezSilva©

Achieve an unforgettable experience and positively increase your brand image with good customer service management. The main reason why many of the guests at an event feel disappointed in their participation is due to the fact that, in many cases, some are advertised as great experiences in which many things are promised that later are not seen anywhere. First of all, when we go to an event we hope to find a suitable and well-signposted place. A bad location of each one of the spaces always implies a great loss of time. A well-organized space, with good capacity and atmosphere can make the event an unforgettable experience. On the other hand, we don't like to feel out of place and we want to be as comfortable as possible. And for this, the staff must be in charge of locating us and detailing the operation of what we do not know. It is essential that the people who receive us feel like true hosts. We also like to receive gifts, even if they are not really necessary, or are small details, they are gestures that are appreciated and say a lot about any organization. Pens, notebooks, bracelets or bags are the most common promotional gifts, but we are increasingly surprised by original gifts, which adds value to the experience. In conclusion, we can define 4 valuable aspects for our clients that visit an event: Learn new things. Enjoy the time they spend there, as it is generally leisure time and they visit voluntarily. Meet new people. Live an experience that inspires them to purchase the products or services they enjoyed. “Your most unhappy customers are your greatest source of learning” Bill Gates DanielaSánchezSilva©

Create an original and entertaining experience with any of these proposals to animate an event. Surprise, excite or amuse, are some of the goals that can be achieved with an entertaining and original animation. Appeal to innovative ideas without losing sight of the central objective, the audience, the space and the allocated budget. In case resources are limited, it is preferable to choose reasonable options in which an adequate service can be offered without losing quality. Below you will find ideas and inspiration for an unforgettable event: + INSPIRATION "There is no better joy than that which spreads the best joy among others." Henry F. Hoar DanielaSánchezSilva©

Events oriented to build work teams are an excellent option to strengthen the bond between the participants. Events aimed at improving relationships between work groups are a key element in increasing the performance and improving the work environment. These types of meetings allow for: - Promoting interpersonal relationships and cooperation. - Overcoming possible resistance. - Integrating participants. - Working on conflict management. - Improving leadership and decision-making. - Increasing creativity and stimulating innovation. Through different situations, collaborators will be able to discover new ways of relating, and develop skills that until now had gone unnoticed. At the same time, they will also be able to identify negative behaviors that interfere in building relationships, and find ways to work on overcoming them. Currently, many teams must work remotely, so this type of face-to-face events are essential to integrate the different groups scattered around the world. The meetings may be held between groups of the same hierarchical level such as managers or sales groups, combining employees and managers, or bringing together an entire area. Everything will depend on the size and needs of each organization. In case that the event takes place within the organization, the spaces must be conditioned. Tents, living rooms, electrical equipment, lighting, sound, refrigeration, and a gastronomic service can be hired according to what the location allows. Another type of option is outdoor events, which offer a relaxed environment in contact with nature. Some options may be a trip to the mountains, a picnic or a solidarity action in a particular area. Here are some basic steps to organize a team-building event: 1. Define the objectives: Start by defining the objectives of the team-building event. What do you want to achieve? What skills do you want to develop or improve? Having a clear idea of what you want to accomplish will help you choose the right activities and format for your event. 2. Choose the activities: Based on your objectives, choose the activities that best fit your team's needs and preferences. Consider activities that encourage teamwork, communication, problem-solving, creativity, or physical exercise, depending on your goals. 3. Set a budget: Determine the budget you have available for the event, including any costs for venue, transportation, meals, equipment, or facilitators. Make sure you stay within your budget and choose cost-effective options that still provide value to your team. 4. Plan the logistics: Plan the logistics of the event, such as the date, time, location, transportation, accommodation, and catering. Make sure you communicate all the details to your team in advance and provide any necessary information or instructions. 5. Assign roles and responsibilities: Assign roles and responsibilities to your team members or hire external facilitators to help you run the event smoothly. Make sure everyone knows what they need to do and has the resources they need to succeed. 6. Evaluate the results: After the event, evaluate the results and gather feedback from your team to see if you achieved your objectives and if the event was successful. Use this feedback to improve future events and adjust your approach as needed. Remember that team building is an ongoing process, not a one-time event. Make sure you continue to invest in your team's development and foster a culture of collaboration and mutual support. Finally, it is important to note that these types of experiential activities generate ties that go beyond those that occur in the participants' daily work so they can be an excellent option to relate the organization with the community. Here are some activities that you can do both outdoors and indoors. The chosen place and duration will depend on the time you have available in the calendar and the assigned budget. "Getting together is a start. Staying together is progress. Working together is success." Henry Ford #TeamBuilding #HighPerformanceTeams #CorporateEvents #EmployeeEngagement #WorkplaceCulture #LeadershipDevelopment #ProductivityBoost DanielaSánchezSilva©

Take advantage of technological tools to develop your virtual training. Currently, training in virtual environments offers multiple benefits such as: measurable and visual results, cost reduction, the possibility of having up-to-date material, personalized training, flexible times, direct contact with specialists from all over the world and the creating of a culture based on collaborative learning. Instructors and tutors face the challenge of creating a virtual training plan that provides dynamic aspects and motivates students, and at the same time, facilitates the planning and organization of their classes. How to plan a virtual training plan? 1. Conduct a training needs survey. It is essential to identify the knowledge, skills and abilities that will need to be developed in the training course or program. 2. Establish medium and short-term objectives. Make sure that the objectives are specific, measurable, achievable, relevant and temporary. 3. Define the target audience. It is important that the content and resources are oriented to your interests and expectations. 4. Select the format. Online training can be delivered through video classes, e-books, lectures, live broadcasts, etc. The format should be chosen according to the objectives. 5. Prepare a budget adaptable to possible unforeseen events. It includes all the technical equipment necessary to carry out the classes. 6. Publish the training offer explaining its benefits and necessary requirements for registration. Announce the program and the presence of experts, if they participate. 7. When implementing virtual training, prioritize pedagogical aspects, but without neglecting technical operation. 8. At the end, take an evaluation and get feedback from the participants. 9. Measure the results and prepare a report that includes proposals for improvement. Use digital resources for your virtual classes Below you will find 100 digital resources, selected according to their functionality, which will provide you with the right tools to develop your classes. FORMS Forms are an essential element in distance training. By using forms, you can conduct surveys, self-evaluations, exams, votes, obtain feedback on a particular topic and use metrics to measure the results. 1. Google Forms is a survey management software that is included as part of Google's free document editor suite. 2. SurveyMonkey is a tool for conducting surveys and questionnaires. 3. Formbakery create web forms instantly, by dragging and dropping elements. 4. FormAssembly is an ideal data collection solution for companies that handle any type of data, from SMEs to large companies. 5. Formstack optimizes digital work through forms, documents and online signatures without code. 6. Jotform allows you to create forms using drag and drop form objects and / or complete templates that do not require special technical knowledge. 7. Typeform create dynamic forms based on user needs. IMAGE EDITING When we work with images we facilitate the creation and expression of ideas, emotions and knowledge. Images are an excellent didactic resource, which in addition to transmitting information, concepts or representations, also provoke reflective processes on the contents covered in the training plan. 8. Pixlr is a cloud-based suite of imaging tools and utilities, including various photo editors and a photo sharing service. 9. SumoPaint is a free Flash-based online image editor, similar to Adobe Photoshop. 10. Fotor is a photo editing platform. Fotor software is available on all major mobile devices, desktop computers, and online. 11. BeFunky is a creative platform for editing photos, creating graphic designs, and making photo collages. 12. FotoFlexer is a web application that allows you to make basic edits to photos, such as cropping and resizing. 13. Canva add filters, resize and edit photos. 14. Photoshop Express is a free collage maker and image editing mobile app from Adobe Inc. AUDIO AND VIDEO EDITING Videos streamline online teaching and make learning more flexible. Thanks to the possibility of being able to create videos in a multitude of formats, students learn in a more enjoyable and effective way. Its use reinforces the knowledge and helps to respect the times of each student, since a video can be stopped, rewind and repeated as many times as necessary. 15. Imovie is a video editing software that allows users to professionally edit their own movies from home. 16. Camtasia allows you to record all the activities that are carried out on the computer, thus being able to create videos or tutorials to share and apply in different academic or work activities, among others. 17. Audacity is an audio editing and digital sound recording software. 18. Final Cut Pro is a software for creating, editing and producing high quality videos. 19. Filmora Video Editor is a multimedia editor that includes almost an infinite number of functions, allows you to add graphics and texts, adjust the white balance and the dynamic range of the clips. 20. DaVinci Resolve is a professional tool for editing, composing visual effects, creating graphic animations, and mixing audio. 21. Pinnacle VideoSpin is a video editor that allows you to make photo slideshows, remove unnecessary scenes from a video, transitions, video effects, and add audio or text overlays. 22. Premiere Elements is a video editing software application published by Adobe Systems. The input screen offers options for organizing clips, editing and automatic movie generation. 23. Sony Vegas Movie Studio is a complete solution when editing videos thanks to its functions that include a simple interface, video stabilization, texts and effects in real time. INTERACTIVE PRESENTATIONS A presentation is the textual and graphic support with which we can illustrate a conference or a debate. Digital presentations are a type of multimedia material with a fundamentally informative purpose, which allow the integration of text, images, graphics, sounds and videos. One of their main advantages is that they can be uploaded to the Internet through web pages, blogs or wikis, and they can be created or modified collectively. 24. Google Slides With this Google application you can create your presentations, modify them, collaborate on them as a team and teach them anywhere. 25. Prezi is a presentation program for exploring and sharing ideas in a virtual document. 26. Keynote provides a variety of layouts, original slide transitions, as well as including voice narration and animated presentations. 27. Knovio is a free program that allows you to add audios and videos to your exhibition and share it directly through social networks or your email. 28. Emaze has some of the best templates to create online presentations, among which you can choose newspaper articles or advertising posters. 29. PowToon is a video animation program that will allow you to incorporate animated slides. 30. Visme is an application that allows you to create exhibitions and carry out other types of work such as infographics, graphic materials and other visual content. 31. Slidebean is a free online platform that allows content to be added and adapted automatically. 32. Intuiface is a program that you should choose if what matters most to you is having an attractive design or developing tactile presentations. CONCEPT MAPS Concept maps are a graphical way to organize ideas. Concept maps or diagrams are graphic tools that allow the information and ideas on a given topic to be organized in a graphic and simplified way. This resource allows a quick detection of key concepts, as well as the relationships between them. At the same time, students can explore their previous knowledge about a new topic and integrate the new information they have learned. 33. Mindomo is an online collaborative mind mapping software where users can create, view and share mind maps on their browser. 34. MindNode create mind maps and brainstorms in touch environments. 35. Goconqr is a free mind mapping web application that produces hierarchically structured documents such as a branched tree. 36. Mindmeister is an online mind mapping application that allows you to visualize, share and present your thoughts through the cloud. 37. Cmap is a program that allows us to make concept maps, in a simple way, in which we can add all kinds of files as well as text and export all of this as graphic files, pdf, web pages. 38. WiseMapping allows you to create mind maps, diagrams and diagrams, relate each element between concepts and main themes. 39. XMind is a downloadable program for making concept maps and diagrams 40. MindBoard Classic provides several different brushes, colors, and an option to export concept maps in PDF format. 41. Gliffy lets you create professional-quality flow charts, floor plans, technical drawings, and more. DIGITAL BOOKS Digital books or ebooks allows for continuous updating of its content. Digital books are invaluable resources that allow instructors to interact with their students to select topics of interest, answer activities, and work collaboratively. These types of digital resources have many advantages such as: they facilitate access to reading, they do not take up space, they are cheaper and faster to produce, they do not deteriorate or lose, they can be delivered almost instantly, they allow you to adjust the size and font, they do not have out-of-print editions, they make it possible to search for a word or phrase instantly, and they are portable. 42. Book Creator allows you to create interactive e-books with multimedia content, that is, photos and videos, as well as background music or a voice narrator, original photo albums or any other creative option. 43. Scribus is a free and open source alternative to InDesign, Adobe's layout app. 44. Letterpop is a tool for writing letters, essays, personal presentations, photo collages, etc. 45. Issuu is an online service that allows the visualization of digitized material, such as books, documents, issues of magazines, newspapers, and other printed media. 46. Mixbook allows you to adapt books with a variety of backgrounds, photos, cards and calendars on the web. 47. Tar Heel Reader is a collection of easy, free, and accessible books. 48. LibreOffice allows you to write any text, format it and, in the case of electronic books, layout them thanks to its many functions and advanced editing tools. 49. Calaméo is a tool for hosting various types of documents providing a modern digital book display that has a highly dynamic interactive zoom. 50. My ebook It is an online application created for the publication of books in digital format. EDUCATIONAL PLATFORMS The use of a virtual education platforms facilitates distance training. Through the use of educational platforms, you will be able to give classes or programs by replicating a face-to-face class within a digital environment. Some of its functionalities are: the use of digital whiteboards, videos and documents, public and private chats, or secure and authenticated logins. Some platforms have a commercial purpose, so you must pay for a license to use them. In this way, the subscriber hires service based on the needs and budget of the project. Payment is made depending on the time the tool will be used. Other platforms are called free software or open source, and have been designed to be distributed and used at no cost. 51. Google Classrooms is the official Google tool created to be able to carry out and manage online classes. 52. Peer2School is a free online platform that allows teachers and students to take a class virtually. 53. Moodle is a platform designed to manage an online learning classroom adapted to the needs of teachers and students. 54. Blendspace is a tool designed to quickly prepare lessons including key concepts and multimedia resources. 55. Edmodo is a virtual social network that allows teachers to: manage classes, exams, share content, resources and communicate with parents and students directly and free of charge. 56. Sakai is a platform that is part of the Sakai Foundation, to which more than 100 universities belong. The goal of the Sakai Project is to create a collaborative and learning environment for higher education. 57. Blackboard is an online teaching, learning, community building and knowledge sharing app. 58. Webex is a video tool for collaborative work. 59. PlanbookEdu is a tool to plan classes digitally. 60. Schoology is a learning management system that allows you to create content, design lessons and evaluate the student. EDUCATION MANAGEMENT These platforms and applications facilitate teachers' and trainers' work when automating tasks. These educational technologies allow the management and administration of information through multiple tools that facilitate teachers' and trainers' work, as well as improving communication between the different groups involved in the educational process. 61. Esemtia is an online platform that facilitates the management of the different areas of the educational centers. 62. Idoceo is a useful and simple application that turns the iPad into a digital planner with: notebook, calculations, class plan, diary, planner, resource manager, etc. 63. Additio App works like a notebook for teachers to plan a course, control attendance and keep track of their grades. 64. iEduca is an academic-administrative management platform. 65. Softaula is a comprehensive management platform designed for all types of centers, from small academies to large corporations and universities. 66. Gescola it is a management system for online educational centers. It's flexible and suitable for any center. GAMIFICATION Thanks to this technique it is possible to create a more immersive teaching experience. Gamification is an educational resource that transfers the mechanics of games to the educational-professional field in order to motivate students, personalize activities and content according to the needs of each student, promote the acquisition of knowledge, improve attention, problem solving and logical thinking. 67. Socrative is a free application whose purpose is classroom support. 68. Kahoot it is a tool that allows teachers to create question and answers to be completed under a time limit. 69. Brainscape is an application designed to search, create and share your own flashcard games. 70. Educaplay allows you to create crosswords, interactive maps, videoquizes, word roulette and much more, in a very practical way, without knowing programming. 71. Quizlet creates flashcards that can have words, pictures, numbers, diagrams, videos, and concepts. 72. Pear Deck creates online presentations that can be shared with students in a virtual course; and they can access them through a code that they use from a mobile device or computer. 73. Cerebriti is a page where you can use games created by users from all over the world or develop a personalized game according to the teaching-learning needs. MANAGEMENT OF SOCIAL MEDIA AND COMMUNICATION Some social networks allow you to create online classes or consult notes. These resources have become a tool that allows collaborative learning and involves information exchange spaces that encourage participation. 74. Buffer plan the publication of news, articles, interviews, videos, images, GIFs or any other content on Facebook, Twitter, Google+, Linkedin and Instagram. 75. HootSuite is a web and mobile platform to manage social networks by people or organizations. 76. Docsity allows you to search, consult or download content shared by other students. 77. Clipit offers a collaborative environment for learning-by-teaching where students learn by creating videos and evaluating the results of their peers. 78. Brainly is specialized in the field of social learning and e-Learning, since it is based on the exchange of knowledge and ideas. 79. Internet en el aula is a social network for teaching in which teaching communities share their experiences and resources for using the Internet in the classroom. 80. Circuit is a multiplatform online collaboration solution that integrates services. 81. Workplace is a social network designed to unite work groups that includes a news wall, the possibility of creating groups, making live videos, individual video calls or group audio calls, etc. TRANSLATORS Digital translation resources help to communicate knowledge globally. Translations allow us to understand texts in other languages and thus, we can solve both simple and more complex problems. Currently there are many online translation resources that help us to communicate knowledge globally, and although they do not replace the task of a professional translator, they significantly facilitate teaching work. 82. Linguee is a translator that works very well with the Spanish - English translation and offers the possibility of downloading it from Google Play or the App Store and installing it as a Google Chrome extension. 83. Lexicool brings together Google, Microsoft, Yandex, Reverso and Systran to be able to translate text with the technology of any of them. 84. Google Translate is the Google translator and is available on Google Play, App Store and Chrome. 85. DeepL is an online translator that offers a complete glossary that allows you to specify how you want certain words or specific expressions to be translated. 86. Reverso Context a translator that stands out mainly for adding voice translation and a large number of synonyms. 87. Collins is an online translator that allows language autodetection, voice dictation and linguistic meanings of each word. 88. LinguaVOX has the ability to translate in 150 languages, its technique is based on combining the translations of different engines to optimize the best translation in the shortest possible time. 89. Cambridge, this translator provides the possibility of translating texts with a length of 160 characters and up to 2,000 words per day. 90. Wordreference is an online dictionary that allows you to translate and explain different words and complete phrases. INNOVATIVE RESOURCES Innovative education contemplates various aspects: technology, didactics, pedagogy, processes and people. Innovative education involves the systematic and planned incorporation of transformative practices, aimed at improving teaching and learning processes. Here you can find some resources to incorporate into your virtual courses, in order to generate meaningful learning, speed up planning and improve correction methods. 91. Classroomscreen simulates on the computer desktop a virtual whiteboard that can be shared with students and that integrates class management tools. 92. Edpuzzle With this online tool you can select your educational videos, edit them, assign them to your students and check that they understand them by means of questions inserted throughout the viewing. 93. Padlet is a digital platform that allows you to create collaborative murals, offering the possibility of building spaces where multimedia resources can be presented, be it videos, audio, photos or documents. 94. Deck.Toys It is a tool to create gamified activities by taking tours through which students must solve problems, answer questions, while passing the tests they can advance towards the goal. 95. Google Sites is an online application that allows you to create a group website in a simple way. 96. Plagium It is a tool to detect text copied from the Internet. Its use is completely free and it has a registration option, also free, which offers some extra functions to its users. 97. CoRubrics is a plugin for Google spreadsheets that allows a complete evaluation process with rubrics. 98. Augmented Class allows you to create educational projects in augmented reality quickly and without any technical knowledge, which can be used by teachers and students through mobile devices, both in the classroom and outside of it. 99. Symbaloo is a free cloud-based application or platform that allows users to organize and categorize web links in the form of radio buttons. 100. Elucidat is a software designed for companies and providers of e-learning training. "Teaching in the internet age means that we today must teach the skills of tomorrow. " Jennifer Fleming DanielaSánchezSilva©

The organization of an event consists of integrating resources in a dynamic and rational way to achieve the expected results. To manage an event in a planned way, it is necessary to coordinate the activities of a group of people through the division of labor and functions, and use a hierarchy of authorities and responsibilities. At the same time, to achieve success, teamwork will be essential, which allows the decentralization of tasks, optimization of time and increased creativity. But all these activities can be complicated without an efficient working method. Below I propose a work plan focused on four moments that will help you manage your resources in the best way possible: 1.PREPARATION Concept of the event / Objectives / Goals: Once the information and objectives are gathered, write a first draft of the program that allows considering the different proposals. Developing a work plan: Prepare a preliminary schedule to serve as a possible script. I recommend to include a sketch of the place with proposals for the distribution of places and sketches of the settings and institutional image. Make a preliminary guest list and a brief summary of the general context of the event. Example of a schedule of activities for an event that requires at least two months of planning. 2. pre-event ORGANIZATION Establish the calendar of tasks and functions. Contract the services necessary to execute the planification. If a tender is necessary, the specifications must be include all the technical specifications that the suppliers must comply with. Make a final guest list, invitation cards or letters, and all the graphical material. Install the montage, setting, sound and lighting. Locate tables, chairs, menu, service personnel and internal support area. Implement the access control and accreditation system. Prepare optical readers or another type of system that requires technical assistance. VIP area: Determine the parking space for official vehicles, exclusive areas, special routes, etc. Prepare gifts, promotional material, diplomas, awards, titles, etc. Set up a wardrobe, information and customer service services. Define the input and output protocol. Prepare the memoirs, speeches and programs to be delivered. Coordinate security with the companies in charge of it. Registration: Check that the staff is in charge of the guest lists, sending invitations, monitoring and control, attention of the guests and allocation of places have all the information they need. Set up general rehearsals and check the final state of the entire assembly. 3. EXECUTION Develop the program to comply with everything programmed. Implement the ceremonial and pre-established protocol. Maintain a high level of control of all variables at all times. Distribute the spaces (organization / distribution / signage) according to the plan. Proceed with the delivery of items such as gifts, brochures, hand-outs, etc. 4. EVALUATION Proceed to the evaluation of the results and opinions through surveys, questionnaires, and results obtained. Some of the main aspects to be evaluated are: prior registration, accreditation, assembly, agenda and compliance, duration, communication, call, customer service, staff, quality of service, teamwork, relationship with suppliers, setting, technical resources, speakers, presentations, entertainment, contingency management, interest level, content, sponsorships, catering, budget, general organization, etc. Analyze what was programmed and what was done, highlighting both the successes and errors. Pay vendors, finalize the budget, and prepare a financial report. Return the material that was loaned. Send newsletters to the press with the conclusions. Manage photographies, recordings and all audiovisual material. Prepare a report with proposals for improvement. Publicize the event according to the communication plan. Prepare a documentation file with all the graphic material used. Write a final report. Send thank you letters to all participants and those who contributed. "The strength of the team comes from each member. The strength of each member is the team." Phil Jackson DanielaSánchezSilva©

The end of the year event is an ideal time to motivate all employees, summarize the year in a relaxed and happy atmosphere. In order to say goodbye to the year, the organizations gather their collaborators to celebrate together the end of another cycle. Generally, the planning of this type of event is in charge of the Institutional Relations, Human Resources and / or the Presidency area, and it is kept secret to promote the surprise factor. On some occasions, a committee can be created made up of representatives from each area or sector that will jointly plan the theme and style of the event. This type of organization is very beneficial since it actively involves all collaborators. Before choosing the type of event (dinner, cocktail, breakfast, brunch, etc.) it will be necessary to survey the appeal and availability of all the staff, and prioritize the preferences of the majority. You can conduct an online survey or set up a virtual suggestion box that allows everyone to contribute ideas. According to Venues Place, the site specialized in choosing venues for events, 60% of year-end events take place the week before Christmas; 34% two weeks before; and 6% in the remaining weeks of December. It is essential that the program details all the moments of the event, describing the actions to be carried out. I recommend that you start with a few words of welcome to inaugurate the party, which may be given by the highest authorities of the organization. At this time, recognitions, distinctions or delivery of some type of award can be made. During the event, lotteries of trips, spa days, gift vouchers in cinemas or electronic items, etc. can be held. Institutional videos can also be shown with testimonies or moments shared throughout the year. At the end, some gifts can be given that are related to the chosen theme and the preferences of the guests. I recommend that you include the company logo on your packaging. Regarding animate the guests, there are multiple options that must be adapted to the type of event chosen and the number of guests. Here are some ideas to incorporate into your party: LIVE BANDS An ideal option for an event in the afternoon or evening. I advise you to reserve a large space and manage everything related to the hiring of artists in advance. Try to research the musical tastes of the guests beforehand, so that the proposal can be adapted to the majority. DRINK BAR A drink bar that adapts very well to both day and night events, as long as it has a space and style according to the chosen theme. I suggest you hire an expert to carry out a course on the different ways to make favorite drinks to cheer up and entertain the guests. Don't forget to incorporate creative alcohol-free options. FANCY DRESS BALL A classic proposal that always attracts attention. In general, it is recommended that a theme be assigned that can motivate the guests, such as: tropical, Venice carnival, musical, monochrome, crazy years, hats, medieval, tango, Victorian, etc. It is important that the invitations, the menu and the decoration are according to the chosen theme, for example, if a Greek style was chosen it will be necessary to set the place with columns, use white, marble, crystals and statues. I recommend that you have some accessories or an original costume to give to people who do not arrive in disguise, as well as incorporating elements into the attire of the support staff. At the end of the event you can vote for the best dresses and give them a prize for their costume. MAGIC SHOW Hire an innovative show that surprises the guests, and can be adapted to different ages, avoiding the tricks already known to all. These types of shows serve to break the ice and facilitate interaction while offering guaranteed entertainment. KARAOKE An excellent option to entertain dinners and promote group integration. Don't forget to set up a stage with multiple microphones and colorful lighting. You can also install a screen and compete virtually. Each participant can use their cell phone as a microphone. This option is ideal to avoid stage fright and propose a playful activity. Ideas to decorate a New Year's table Choose utensils with golden and / or silver details, also everything related to Christmas. As a centerpiece you can place a green mantle surrounded by candles, sweets, flowers, pineapples and red berries that you can alternate with chandeliers. You can also incorporate garlands of light and paper stars into the environment, and if you follow the tradition of the 12 grapes, choose an original option to present them on the table. "The goal of the new year is not that we have a new year. Is that we must have a new soul." GK Chesterton DanielaSánchezSilva©

Events associated with sport strengthen and reinforce the image of a brand by promoting physical well-being and teamwork. Sports are arranged as regulated competitive activities, the practice of which stimulates the physical, mental and social capacities of those who perform them. Unlike playful activities, sports require training, concentration and discipline, which transcends from solely being recreational. In competitive events, participants are graded or ranked based on their result and are often divided into groups of comparable performance, (for example, gender, weight, and age). The measurement of the result can be objective or subjective, and is corrected with handicaps or penalties. Sporting events allow an organization to be brought closer to external audiences (clients, suppliers, distributors, journalists, etc.) in order to achieve loyalty and promote its products and services through shared activities that reflect the values ​​of the organization. Currently, sports have become a highly profitable business, as companies make significant investments that translate into strategic partnerships with athletes, professional teams, clothing brands, etc. Each sponsor has a prominent presence in each sporting event, which is established in a contract, according to its category, being possible to establish different types depending on the contribution made. Participation can be done through the payment of a sum of money, paying for expenses, with the provision of a service or through media coverage. By sponsoring a sporting event, a company can publicize its brand, strengthen its relationship with its audiences, position itself in a new sector, awaken the interest of the media and complement its public relations and advertising actions. The key to success is knowing the audience you want to reach and focusing communication efforts on projecting the desired image. At the same time, sports allow the promotion of internal relationships and values ​​among its collaborators within an organization, which makes it possible to incorporate these activities into the calendar of internal events. Some of these events can be: tennis tournaments, soccer, climbing, speed races, etc. Tips for organizing successful sporting events: - Determine the objective of the event, the organizational structure and a name that is an original and easy to remember. - Define the schedule. Make sure the date does not overlap with other similar events. - Choose the sport and its participants according to the objective. - Find the right place (tracks, stadiums, enclosed, open venues, etc.). It is important to make sure that all the necessary infrastructure is available, such as offices, changing rooms, security, emergencies, air conditioning, etc. - Assign a person in charge for coordinating the necessary authorizations, licenses, permits and insurance such as use of the public thoroughfare, medical and risk insurance, parking, food sales, music, etc. - Request different cost inquiries and select the one that best suits your needs. Look for strategic alliances with other companies so that the investment does not cover your entire budget. - Emit regulations, standards, provisions, ordinances, etc. - Organize the signing of conventions and agreements with strategic partners. - Establish a communication plan that begins with the dissemination of the activity to potential participants. Include in the communications: the registration period, the starting date, the place, the contact channels, the required clothing, the regulations and the conditions for participation. - Prepare a media strategy that facilitates the comprehensive publication of the event including the use of social networks and important figures within the chosen sport. Do not forget the publication of the schedule of meetings, the table of positions, statistics and comments. - Inform participants, guests and press the schedule and everything related to the event, one month to three weeks in advance. It details the registration dates, awards ceremonies, closing acts and press actions. - Designates the technical area that is in charge of selecting the referees and judges, and controlling compliance with the regulations. - Determine the logistical aspects such as accommodation and transfer of athletes or special guests. - Design credentials and IDs for staff, judges, assistants, organizers, and teams. Don't forget to include elements of your brand. - Hire audiovisual service providers, judges, referees, assistants, etc. - Organize the protocol aspects: flag location, order of precedence of the authorities and important personalities, special accreditations, etc. - Establish an area specially equipped to have personal contact with the press. - Highlight event sponsors by placing their brand images in prominent places. - Have a backup plan in case of suspension and determine how it will be communicated. - At the end, it measures the impact it has had through indicators such as: participation, public, appearance in the media, etc. Prepare an economic report with the closing of the budget and the details of the figures obtained from registrations, ticket sales, sponsors, subsidies, television rights, etc. + INSPIRATION Examples of graphical material to promote a sporting event: Example of a formal location in an award ceremony: "The most important thing in sport is not winning, but participating, because the essential thing in life is not success, but striving to achieve it." Barón Pierre de Coubertin DanielaSánchezSilva©

Public relations constitute of a strategic communication management system that allows for understanding an organization and adding value. Public relations implements specific interpersonal relations techniques that allow projecting a corporate image based on its identity. At the same time, its correct implementation guarantees us an explanatory theory that guides our understanding of processes, audiences and their contexts. A first step to manage the communication from a public relations perspective is to define the corporate identity, which is the being of the organization, what characterizes it and differentiates it from the rest. The corporate identity has some attributes such as sector activity, the history of the organization, the market or its relations with the community. Public relations work on this identity, basically managing two other intangibles: organizational culture and philosophy. - Culture: It is given by the procedure or way of acting of the organization as a whole. It has to do with the values ​​that are promoted and the way to guide the actions of the organization. - Philosophy: Raises the overall objective of the organization and the way to achieve it. It establishes the mission (the benefit that the organization brings to its public), the values ​​(by which the organization is governed) and the vision (where it wants to go, a difficult goal to achieve but not utopian). The dynamic perception of corporate identity Corporate identity is the existence, the being of the company. It is its essence. It is composed of a series of attributes that individualize it, differentiating it from other companies. It is necessary to identify and differentiate to define the essence. Identity is associated with attributes, some of which are always the same and do not change, others do change, they are dynamic, thus making an identity also dynamic. This dynamism refers to the history of the company, the culture of the company and the business project. - History has to do with identity because history is shaping and influencing organizations. - The business plan is the strategy that the company follows to carry out its objectives. - The corporate culture are the values ​​that the members of an organization orient towards. Never confuse corporate identity (the being of the company) with corporate visual identity (symbolic translation of an attribute in shapes, colors, etc.). Corporate identity is explained through the convergence of history, project and culture. This is the dynamic conception of identity. Components of corporate identity We can talk about 3 types of components that correspond to the 3 axes (history, culture, project) 1. Permanent attributes of identity (history) - Productive activity (sectoral identity): This is the basic action developed by the company to generate value from obtaining a product or service that will be marketed. - Commercial competition (marketing identity): It is the ability of the company to compete in the market by marketing its products or services. It depends on: the price of the product, its quality, the market share it has, a positive image, etc. - The history of the organization: It is a relationship of people, milestones, events ... that occurred in the organization. It draws on the founding statement, the context of its constitution, the founder, historical leaders, and corporate iconography. - The corporate nature (commercial identity): It is the legal form that the organization adopts to fulfill its purposes. They can be civil (without commercial purposes) or commercial (commercial purposes) in their different variables. - The social corpus (social identity): It is the set of characteristics that define the organization as a social organism. It is defined by: the geographical environment, the organization if its human resources, its commitment to the community ... 2. Principles for governing business strategies (project) Strategic vision Mission Business project Difference between vision and mission VISION: It is the aspirational goal of a company, the objective where you want to reach. The strategic vision is the responsibility of the senior management of the company, when it is fixed you have to be a little ambitious without losing realism. MISSION: It is the way in which the entire organization (not just senior management) intends to reach the goal contained in the strategic vision. The business project would be the realization of the mission in management policies and corporate policies. 3. Corporate culture: Components - Explicit behaviors: a more visible and changing level of corporate culture. It includes factors such as the physical environment, language, non-verbal behavior, personal image, written norms ... - Shared values: Set of conscious beliefs (although not always identified) that have become behavior principles within the organization; they are passed on to new members. They form a kind of corporate ideology with very different expressions (for example: what counts are the results; advertising always increases sales ...) The values associated with corporate culture - Ethical values: Moral values, values that a company self-erects (ethical, deontological, code of conduct, etc.). - Professional values: They have to do with how the business develops (customer service, HR orientation, cost orientation, etc.). - Basic assumptions: uncontested and indisputable beliefs that guide behavior, and teach members how to think and perceive reality. They are invisible and preconscious. Example: the symbolic value of space in an organization: largest office = most important person. 7 basic principles of corporate image management 1. The image is a synthesis of the corporate identity and must be based on the reality of the organization. It is the global representation that the organization wishes to project to the public and how the organization relate or build communication relationships. 2. The image that is projected intentionally through the brand attributes must convey a positive image that guarantees social acceptance. It is necessary to understand that the perception of the brand is stronger than the real advantages of a brand compared to a similar one. For this reason, so much emphasis is placed on the concepts of brand identity and brand image, since the image is more powerful than the objectivity of the identity, and it is the identity that can contribute to the construction of a better brand image, perceptible by the public. 3. The corporate image must be at the service of the organizational project, being a fundamental element of leadership. 4. Corporate behavior is the first determinant of image and reputation. 5. It is necessary to align the culture in the same direction as the business project. 6. It is essential to configure the corporate personality and especially the brand, consistent with the identity of the organization. 7. Professionally managing the corporate image requires permanent planning and evaluation. Manage the Corporate Image through these stages Stage 1: Define the image strategy by analyzing the current image of the company. This step is done through image audits. Stage 2: Configure the corporate personality in order to adapt the personality to the intentional image. Some instruments to carry out this configuration are brand management, normative manuals and cultural intervention. Stage 3: Plan communication by controlling the image. For this, it is necessary to implement internal and external communication programs. The key to building powerful brands The value of the brand is based, to a large extent, on the associations that the client creates with the brand. These associations can include the following attributes: 1. Product related: price, packaging, appearance, imagination for use, etc. 2. Non-product related: a celebrity, a sport, etc. 3. Functional, experiential or symbolic benefits (as is the case with luxury pens, which symbolize and grant a virtual halo of prestige and distinction to those who possess it) and attitudes. Associations are conductors of the brand identity, that is, the organization can guide how the client will perceive their brand A common mistake is to focus on the attributes of the product and the tangible functional benefits of the brand, neglecting or belittling the emotional benefits and self-expression of the brand. A key factor when building powerful brands is developing and implementing a brand identity. From this conception (brand = experience) the brand must fulfill the promise it contains. If the experience is positive, the economic revaluation of the brand is derived since it translates into loyalty. The brand must be seen as a promise that a company makes to its audiences. If it is met, the result is improved corporate reputation. It can be defined as the mental representation that audiences make about an organization through the experiences (direct or indirect) they have had with it. The value of the brand is built by taking into account four main aspects: - Differentiation: It is the distinctive singularity that the client perceives of the brand. Provides the customer with the basis for their selection. - Relevance: It refers to the personal appropriation of the brand. The relative importance that the customer assigns to the brand within the set of brands for the same product category. - Estimate: Describes the affection and consideration that the client has towards the brand. It is closely related to perceptions of quality and popularity, which promote use. - Knowledge: It is the complete understanding of the product and / or service behind the brand. It is directly related to the customer experience of a particular brand, which promotes and facilitates the recognition, memory and image of the brand. The public Within the environment, both internal and external, in which any organization operates, the existence of different audiences must be considered. There is no "public" as a whole, but we all belong to different groups at the same time. We identify with them for various reasons such as race, religion, social class, interests, customs, beliefs. Organizations' audiences are traditionally classified into two groups: external audiences and internal audiences. - External public is considered to be social groups linked to each other and that are not part of the institution's organizational chart. They are instead very numerous and some are of more interest to the organization than others. For example: customers, suppliers, government, community. - The related social groups that make up the institution's organization chart are considered internal public. For example: employees, shareholders. Public relations manage communication with each group through the use of a specific language adapted to each audience. Therefore, it is necessary to identify, before taking any action, the group to reach and then send the appropriate message. The events and the institutional image Each scheduled event is an excellent opportunity for an organization to enhance its image, since relationship management allows working from the different parts that make up the corporate identity. At the same time, this approach will provide you with an excellent opportunity to expand communication channels with audiences, enhance reputation, spread social responsibility programs, build brand engagement, and expand relationships with the community. "Public relations is extremely important and being able to use it in the right way means everything. You have to promote your success." John Sculley DanielaSánchezSilva©

The celebration of a wedding should create a memorable experience that reflects the unique style of the couple. The organization of an event such as a wedding requires an integrated system that projects the identity of the couple, the profile of the guests and the resources available for its realization. These three aspects must be combined in such a way that they achieve a perfect balance. At the same time, the wedding planner must transmit confidence, minimize risks and offer options based on the tastes and desires of the couple. Here is a guide to help you plan a memorable wedding: The choice of date and place - The first two actions to carry out in the organization of a wedding will be to define the modality (civil and/or religious) and the time of day in which the event will take place. - When selecting the date, keep in mind the calendar(s) of the bride and groom and guests, avoiding holidays, licenses or vacations. - Do not forget that both churches and official organizations have registration deadlines, which in some cases can reach a year. - Try to get all the necessary documentation to carry out the administrative procedures required by the institutions chosen for the celebration. - Make a calendar of activities in order to be able to monitor each of the actions to be carried out week by week. The prior preparation time will depend on the type of wedding, which may vary from six months for simple weddings and one year for more complex ones. - Defining the space in which it will take place is one of the main aspects of a wedding. Analyze in detail the proximity, the services offered to the guests, as well as the possibility of reflecting the style of the bride and groom. - Given that some spaces are in great demand (especially in spring and summer) it is advisable to define the place a few months in advance. - Determine the best schedule, evaluating advantages and disadvantages. For example, an outdoor wedding has the advantage of being bright and allows the event to be placed in a natural environment, but it will be necessary to have alternatives in case of bad weather. In the case of a night wedding, exclusive rooms or inside hotels are excellent options, as long as they have the correct lighting and setting. Budget - First of all, I recommend you define a fixed budget, taking into account the number of guests and unforeseen expenses. Subsequently, you must choose the suppliers and request at least 3 quotes per item, which may be: location, catering (it is always more convenient to quote per person), photography and video, clothing and makeup, animation, wedding planner, transfers, weddings, religious services, gifts for guests, invitations, etc. - The distribution of each of the expenses will depend on what the bride and groom consider most relevant and the type of wedding they want. A good option could be: 40% location and banquet, 10% clothing, 10% photography and filming, 5% entertainment, 5% setting, 15% wedding trip and the remaining 15% for other providers (transfers, maintenance staff and security, wardrobe, paperwork, gifts for guests, makeup, etc.). - On some occasions, the bride and groom prefer that the guests contribute money to the account of a travel agency for the wedding trip. This would allow them to expand expenses in other areas. - When requesting a service, it is convenient to ask for: the details of the products and services, the date and time of delivery, the prices (with and without taxes), the form of payment, the shipping costs, the cost of assembly and disassembly (in the case of installations or animation), contact information and expenses for cancellation, suspension and delay. - Find a template to make an event budget in my resources section. The invitation - Putting together the guest list is usually one of the most complicated moments, since there is no single possible way. In all cases, the ideal is to have an initial list before choosing the space. - To follow up on the delivery, it will be very useful to have a spreadsheet arranged alphabetically with the names and surnames of each guest, in which you can mark the confirmation of each one. - The tone of the invitation will depend on the chosen style (formal, informal, cheerful, solemn, etc.). In general, it is advisable to include: date, time, place, how to get there (preferably with a map and access routes), dress code (such as black tie or gala) and R.S.V.P with a contact telephone number and/or e-mail for confirm attendance. - I recommend you send a participation to the formal celebration (civil and/or religious) and another separate invitation to the party. In the event that both events are invited, the party invitation will be included in the same shipment. - Regarding notification in advance, one month is ideal, but in the event that there are guests who must travel from great distances, it is advisable to send them two or three months in advance. You can also send a save the date at least six months in advance to announce the wedding date to guests. - Both physical and virtual invitations should follow the theme of the entire wedding. In the event that physical invitations are made, both envelopes and cards must have the same quality. Virtual invitations may include a link to confirm through an online form. - A good option is to create your own wedding website, which will allow you to share detailed information about the celebration and manage attendance. Also, you can include the list of gifts and, later, publish photos and videos of the event. - The offer of invitations is very wide, so I recommend you choose those that have the graphic elements, shapes and colors that best represent the style of the bride and groom, and at the same time, adapt to the place and time of year. - Find a template to make a formal and informal invitation in my resources section The groom's style - When choosing the bride and groom's attire, elegance and sophistication should be prioritized, but without neglecting comfort. - The style should be adapted to the type of wedding, as well as the tastes and preferences of each one. - In the case of the bride, avoid dresses that are too heavy, tight or have huge trains (which cannot be taken off), ornate styles (with excessive beading, lace and glitter) and necklines that are too pronounced. Short dresses, jumpsuits and suits are also a good option. - Currently, light fabrics such as silk, muslin, bambula or satin and linen (for outdoor weddings) are highly required. Volume and sophistication prevail. - The preferred shades for dresses and/or outfits are white, ivory and tan, with a touch of color for the most daring. Structural volumes in sleeves and skirts with movement are a trend, as well as drapes, artistic ruffles, pleats, transparencies and asymmetries. The styles vary between the spectacular, minimalism and romanticism with a Victorian touch. - Groom suits in shades of navy blue and gray are a trend (in addition to the classic black), as well as more tailored lines and more precise cuts. The style will depend on the type of wedding, but it is recommended that you settle for pants, shirt and vest (in more formal weddings). The ideal fabric is cold wool and you can choose between haute couture, prêt à porter or rental. - For the most daring grooms, ties and stockings with striking prints and cufflinks with creative designs are an excellent option. The selection of the place for the party - To determine the type of party that best suits the wishes of the bride and groom, the following must be taken into account: the time the wedding will take place, the number of guests, the location (countryside, city, boat, etc. ), the style of the chosen space (traditional, modern, avant-garde, etc.), and the theme (romantic, luxurious, casual, modern, etc.). - The chosen modality (gala dinner, cocktail, lunch, etc.) will determine the design of the space. At all times, the experience of the guests and the special relevance of the bride and groom, the great protagonists of the event, must be prioritized. - For day weddings, a lunch can be organized in a room with a romantic style or a cocktail for a youthful and fresh style. While for a night wedding, a gala dinner in a trendy hotel or a party on a boat will give it an elegant and refined touch. - The location of the place where the event will take place is a very important point, so I recommend that it be easily accessible and not too far from the guests. - Some aspects to take into account when selecting the space for the party should be: emergency power supply system, cooling and heating equipment, security services, insurance and qualifications, emergency exits, adequate service areas for assembly, wi-fi, exclusive space for the use of the bride and groom and children (if necessary), parking, own services (catering, sound, filming, etc.), exteriors in good condition (if any), etc. The ambientation - Regarding the setting, the possibilities in terms of design are wide and varied. Various themes can be created through lighting, scrims, tents, living rooms, tables of various formats, candles, flower arrangements, spaces defined especially for taking pictures, etc. - The choice of design will be related to the theme chosen by the bride and groom, which may be: romantic, country, modern, boho chic, vintage, adventurous, musical, naturalistic, ethnic, gothic, on the beach, chromatic, among others . - At all times the important thing will be that the decoration transmits the identity of the couple, so their tastes and interests will have a very important role when making the choice. - To choose the color palette of the event you can follow the predominant colors of the season of the year in which the wedding takes place. For summer, neutral and pastel colors adapt fantastically, in spring the warm and intense ones give it that cheerful touch that characterizes the season, in autumn the earthy and orange colors are associated with the beauty of the falling leaves, and in winter cold colors such as blue or lilac accompany the beauty of the landscape. - Current trends in wedding setting propose increasing personalization, the use of more relaxed tables and living rooms (functioning as more versatile spaces that encourage the circulation of guests), a modern and relaxed etiquette, less schematic and more creative and spontaneous programs, use of artisanal materials and local suppliers, midweek weddings, experience-oriented wedding gifts, greater incorporation of technology and special effects (especially in entertainment), outdoor weddings with the use of transparent marquees, neutral tones that are complement with shades of nature (nude, beige, dusty pink and green and earth palettes), materials such as wild silk, cotton and natural fibers, floating lights (starry skies, string lights, suspended lights, etc.), microlights and hanging glass lamps (trying to make everything wireless) and the use of sustainable elements. - For the assembly, I recommend hiring a suitable and experienced provider who can provide a fresh and creative vision, but without neglecting safety. It is important that both the organizer and the suppliers make good use of time, in order to arrive on the day of the event with the assembly working perfectly. - The set-up of the tables will depend on the design of the place and will have a different set-up depending on whether it is a formal or informal wedding. In formal weddings, the tables are usually dressed and the location of the elements is done in a traditional way, but in informal weddings, individual tablecloths or other decorations made with different materials can be used. The catering - Selecting the catering service will be another of the activities to be carried out in the first stage. It is recommended that it be flexible and adapt to the characteristics of the chosen approach, such as a closed menu, a buffet or another more informal option such as a food truck. - In all cases, you must supervise the cleanliness, service and quality of the products, so requesting a prior tasting and references from other customers will be essential. - The most important aspects to take into account when requesting a quote will be: the minimum and maximum number of guests, the type of billing and cancellation requirements, if they have an open bar and special menus (vegan, gluten-free, kosher, etc.), and specify if it includes the wedding cake. - The menu must be adapted to the style of the event, so that in a formal event there will be classic dishes with dressed tables (generally 6 to 10 people per table) and dining rooms set up in a traditional way, while in informal events it will be possible to offer a service in trays or buffet style. Calculate a waiter for every 8 people to achieve optimal service. - Prioritize simplicity, quality and freshness, as well as balance in the choice of products. Seasonal, local and organic products are always good options. - Prepare a special menu for guests with dietary necessities or special preferences. Check with the supplier about them in advance. - Do not forget to leave a copy of the menu on each of the tables, preferably on the dishes. - Control the times so that everyone can enjoy the food in a calm and relaxed way. - In the case of adding a sweet table, offer a light dessert. - In the case of previously established tables (weddings with a large number of guests), I recommend using an indicator sign at the entrance with the number/letter of the table and its participants (ordered alphabetically), so that each guest can locate the table that suits them. Place the table number/letter next to the centerpiece for better visibility. The toast - Enable a special area to make the toast. Try to have a special decoration that enhances the moment. - As a reference, one bottle is recommended for every 5 people. - To achieve an emotional touch, the bride and groom and their relatives may offer some allusive words. The entertainment - Entertainment is a key element for the success of the party, and it must be adapted to the theme and interests of the bride and groom. Some of the options may be: music concert (retro, rock, lyrical, etc.), magicians and mimes, jazz band, karaoke, performances, circus show, dance show, etc. - Make sure that the space in which the show takes place has a high-impact scenography that attracts the attention of those present. - Create an unforgettable moment without neglecting security, especially if special effects are used, which must be handled by authorized personnel for this purpose. - Likewise, I recommend hiring an expert to be in charge of selecting and managing the music. The main objective will be to create memorable moments through a selection according to the type of party proposed. Gifts for guests - Choose gifts for the guests that are useful, and at the same time, reflect the imprint of the wedding. - Some options may be: personalized sweets, plants or a mini set with a plant (succulents and cacti are an excellent option), a technological device with photos of the wedding, mini container bottles or personalized sparkling drinks, sandals to take advantage of the moment of dance, craft products (bathroom set, scented candles, etc.). Wedding cake - The wedding cake is a widely used element with a high visual impact, especially when the bride and groom have to cut it. Try to choose an experienced and creative supplier. - Currently, the trend is ornamental cakes of various styles, colors and shapes. The fillings will depend on the tastes of the bride and groom, with vanilla, chocolate and meringue being the traditional ones. The photographic and filmic record - There is a wide range of filming and photography service providers on the market, so it is advisable to request their portfolios to see the style of each one. - Take into account the value proposition of each service before contracting. Consultation on the use of technology (drones, high-quality televisions, use of robotics, etc.) and the artistic-creative approach. - When you already have the right supplier, it will be very useful to arrange meetings with the bride and groom to plan the shots, which should take into account their preferences and tastes. - As a way to replace or complement the traditional guest book, an original idea is to install a recording booth so that guests can leave recorded messages for the bride and groom during the party. These may be part of a surprise video at the end of the event. - Currently, the cinematographic aesthetic is a trend, as well as editorial-style portraits, spontaneous photos, soft lighting, natural colors, glamor and minimalism. In each of the moments, it will be essential to keep in mind that each wedding is a unique moment full of emotion, so it will be the task of the event designer to create memorable experiences for its participants. “Love is not looking at each other, it is looking together in the same direction” Antonie de Saint-Exupéry DanielaSánchezSilva©

Every fair or exhibition is a unique opportunity to position your brand and generate new business networks. Trade fairs and exhibitions are large-scale events where companies from a specific industry showcase their products within a specific time and space, allowing visitors to learn about their products or services. Typically, organizations set up their stands, which become marketing tools that are ideal for promoting a business and/or service, and/or presenting new offerings to the target audience. Exhibitions attract a large number of people and represent an important source of income for exhibitors, organizers, and the venue where they are held. In the case of trade fairs or shows, the main objective is primarily commercial, while in exhibitions, the focus is on showcasing (although products and/or services can also be commercialized). Nevertheless, both formats work perfectly within a below-the-line (BTL) marketing strategy and brand positioning. Here you will find some essential tips to organize a successful fair or exhibition: - Use a monthly agenda in which you have ordered each of the actions and assign a person in charge for each task. Do not forget to detail the deadlines. - Prepare an executive summary that includes the general and specific objectives, target audience and communication plan. - Set up committees. A management system is very efficient when it comes to organizing academic, logistical, administrative and commercial aspects. - Work with a design team that produces visual communication while fulfilling the brand identity. Apply the same concept to logos, billboards, stands, spaces, brochures, etc. Do not forget that the space must be focused on showing the advantages of your product or customer service, so all design efforts and attention should be directed to meet the demands of your visitors. - Prepare a general budget that include all income and expenses. Leave a margin for eventual additional expenses. It is important to have a maximum and a minimum limit, especially in those large sector fairs and congresses. - Hire a stand owner who is in charge of the construction and assembly. It's prefered those who can bring creativity and innovation, and are characterized by a high degree of professionalism. Do not limit yourself to a conventional format, you can also build tours or installations with an artistic touch; such as projections, irregular and adaptable stages, fabric shapes and with lights, holograms or asymmetric screens, etc. Look for proposals where exclusive, intelligent, simple and alternative variants predominate. - Use technological resources such as: facial recognition, artificial intelligence, holograms, biometrics, drones, contactless, virtual and augmented reality, QR codes and / or special effects. - Try to have all the insurance, authorizations and permits, services and emergency equipment required by the general organization. These services must cover the assembly, development and disassembly of your stand. - Have an action checklist that organizes your daily task. Make a daily check of each activity. - Do not forget to include in the budget the necessary additional services such as: stand staff, cleaning, security, internet, barcode reader, etc. - In the case of organizing conferences, plan the schedule of talks with the technical and honor committee. It includes the necessary technical requirements such as: auditorium, projector, computers, recording service. etc. - Keep a record of all printed material and promotional materials such as samples or presents. - Use social networks such as Facebook, Twitter, Linkedin or Instagram or to enhance your presence. Share photos of your stand, upload notes on important visits, send surveys, newsletter, promote your talks, etc. Through these applications you can benefit from feedback from opinions, reviews and comments from different audiences. - At the end of the event, prepare a full executive report detailing the achievements, and a press summary. It includes statistical data that allow you to measure the scope of your objectives. - Finally, send a thank you note to all internal and external collaborators. Here are some types of exhibitions that you can organize: BOOK FAIR Book fairs can be excellent spaces for the promotion of reading, literature and knowledge. If you are part of a publisher, you can promote the catalog with special emphasis on news and special promotions. They are also a good opportunity for official bodies and educational institutions to have an institutional presence. ART EXHIBITION Art exhibitions are ideal for promoting the work of one or more artists. With this event, new contacts can be generated, which allows linking the artist and his representative with potential buyers. They are also an excellent opportunity to attract the public interested in the development of the cultural industry. SCIENTIFIC EXHIBITION Scientific exhibitions are made up of stands offered by organizations linked to the same sector. The objective is to publicize scientific developments and connect with colleagues or specialized public in the area of knowledge of the fair. At the stand or in parallel rooms you can make presentations, talks and / or demonstrations. COMMERCIAL FAIR Trade fairs have objectives focused on the commercialization of the products and services offered, unlike exhibitions whose purpose is to show products and/or services. They can be exclusive (for previously invited participants), or open to the public, upon payment of a ticket. In these fairs and exhibitions it will be important that the stand and/or the presentation project a high-impact brand image, which is achieved with an extension and assembly according to what you want to present. "We are what we repeatedly do. Excellence is not an act but a habit." DanielaSánchezSilva©