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Business gifts are a great customer loyalty tool and an important factor in talent management programs.
Corporate gifts are an essential part of client relation programs, and they are also part of the actions aimed at the retention of personnel. At the same time, they serve as promotional elements that positively position the brand.
These gifts can be used in various occasions, such as: an official visit that arrives from abroad, a client to the central office, the celebration of a public holiday, a raffle within a work group, a service to an important supplier, etc.
Here are 5 characteristics of an ideal business gift that will help you choose the one that best suits your goals:
"The excellence of a gift lies in its convenience and not in its value."
Charles Dudley Warner
DanielaSánchezSilva©
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