6 typical mistakes when organizing an event

The importance of details in every aspect of our event is what marks the quality of our work.

The organization of events requires a meticulous, complete and orderly control of each of the details. This aspect is just as important and complex as that of human, financial or logistical resources. Everything must be considered in planning, and it will be there where our brand mark will remain.

6 typical mistakes when organizing events

1. Not respecting the time schedule or giving them ample flexibility. This point refers to the importance of planning times with margins in case any problem would occur. For example, it is not possible to start setting up a stand at a fair the same afternoon as the opening, not only because of the security risks that it entails but also because its quality will deteriorate.

2. Failed to train staff. Both in the registration and in the access and reception places, all the staff must know perfectly the schedule of the event and the task of each member.

3. Not contracting maintenance services. It may be that we have the best structure and location but if it lacks a clean and pleasant environment it is possible that no person will try to approach it for obvious reasons.

4. Not testing the sound equipment prior to the event. This point may be that the event is affected seriously damaging the image of our event. I recommend that you do several tests, including one test for each team and a final with all teams at the same time. In case of technical problems, it is advisable to repeat the tests as many times as necessary until they are solved.

5. Not having a communication plan before, during and after the event. The key to its success depends fundamentally on its correct communication. Excellent handling of the print and digital press is essential.

6. Not having a deep knowledge of the technical aspects in digital events. Good lighting, poor connection quality, lack of staff in chats, problems with downloading brochures, presentations loaded with text, among other things, can result in poor results when evaluating the event.

Pablo Neruda

DanielaSánchezSilva©