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Family-oriented events strengthen the corporate image, by transmitting a clear message from an organization interested in the well-being of its employees in a comprehensive manner.
The family is the foundation for the employees of an organization, therefore, organizations allocate part of their human capital programs to family integration, planning office visits, contests and family days.
A family day is a celebration through which an organization recognizes the families of its employees. It is a work and recreational meeting, where a full day of games, dispersion and integration is shared, with the aim of creating a pleasant work environment beyond the office setting.
The family day seeks to integrate the core family of the collaborators, inviting them to carry out entertainment and fun activities in the open air.
Its main advantages are:
Strengthening the bond between employees' families and interpersonal relationships.
Development of team spirit and sense of community.
Assimilation of corporate culture.
This type of event takes place in large spaces with open and closed sectors, with parks and places prepared to develop recreational and sports activities, swimming pools and places to eat.
Some of the activities that can be scheduled are:
Hike through a predetermined circuit or a treasure hunt activity.
Sports tournaments of tennis, soccer, volleyball, table tennis, target shooting, bow and arrow, foosball, etc.
Games of dexterity and ingenuity where participants have to solve riddles.
Obstacle or rollerblade races.
Giant slides, trampolines, a climbing wall or a mini golf course.
Cooking, dancing, painting or crafts competition.
Activities with animators such as: magicians, storytellers, face painting, cartoonists, photocall, clowns, etc.
Electric car race, bowling game or laser tag.
Farm visits with pony rides for the little ones.
Game consoles and VR (virtual reality) devices
Card and board games.
Activities that involve families improve relationships between employees and the work environment, and serve to increase the motivation.
Recommendations for your organization:
- Install a special sector for the delivery of prizes, where the main representative of the organization delivers them while photos are taken.
- The best dates to organize it are during weekends or holidays, and during spring or summer, where the weather is pleasant for outdoor activities.
- The invitations must be sent two weeks in advance, mainly through all the human resources channels that are commonly used.
- The catering service must offer a menu with a wide variety of fresh drinks. It is recommended to incorporate menus for vegetarians, vegans, celiacs, and other special cases such as intolerances or allergies.
- It is preferable to focus on activities that require more concentration in the morning, before lunch, and perform more relaxed activities in the afternoon.
- Regarding the place, the best options are usually ranches, villas or clubs outside the city, but no more than 50 kilometers away.
- Hire a photography and recording service that captures the best moments and prepares high-quality content to share on the organization's internal network.
- To close the event, a dance show, open-air cinema or a small play can be offered that unites all the participants and manages to give a wonderful closing to the event.
- Measures the effectiveness of the activity by sending a satisfaction survey to employees.
- These types of events are part of the internal communication strategy, with which communication efforts must be aligned with the objectives of this area.
"Cherish your human connections: yours relationships with friends and family."
Barbara Bush
DanielaSánchezSilva©
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