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Gamification allows for generation of new business networks and increases commitment to the brand.
With the increase of virtual events, the need to keep the participant's attention for a longer time has grown. That is why the use of recreational applications has been an increasingly used resource.
Through interactive games, participants enroll in competitions in which they face challenges or tasks in exchange for gaining achievements or meeting objectives, so this type of activity gives them greater motivation, satisfaction and knowledge.
Some examples can be: a lottery through an online survey, a prize wheel, a timed question and answer game, voting and rankings, puzzles or memory games, games based on virtual reality, etc.
In all cases, it is essential that the games are simple and content-focused. The participation rules must be simple and clear.
Gamification allows you to live a shared experience, since by competing or collaborating with others, new relationships are created and communication between participants is improved by developing a team spirit.
To implement these tools successfully, the organization must design a gamification strategy adapted to each event.
In all games, content and experience must be the central axes.
The important thing is not to create a good game, but an activity that is really worthwhile. The more the recreational activities are integrated with the objective of the event, the more motivated and involved the participants will be.
Currently there are many companies specialized in game dynamics on the market that can contribute their knowledge and resources to your planning.
Below you can find 10 companies and platforms specialized in gamification:
1 - Adventuriq is a general purpose gamification technology platform for anyone who wants to design game dynamics to energize people.
2 - Humanside Experiences connects the needs of the business with those of the attendees, through participation and emotions.
3 - Kopérnico Eventos Corporativos develops congresses, fairs, showrooms, meetings and virtual trainings that promote remote teamwork and all this combined with team building activities.
4 - Power AV They are experts in comprehensive and immediate solutions for all types of events.
5 - Playmotiv offers gamification in events and online training.
6 - Green Hat People Swedish international company specialized in developing innovative Employee Engagement solutions, combining consulting together with proprietary interactive technology, gamification techniques and new collaborative and active learning methodologies, with digital support for events.
7 - Quodem is an international company focused on offering consulting services and digital transformation solutions.
8 - Eventscase design a personalized game for your event taking into account your marketing strategy, objectives, type and size of event, logistics and target audience.
9 - 100x100 eventos create personalized games that favor the creation of internal contests for your event, fair, company or stand.
10 - Tuset offers gamification and game dynamics for corporate events.
"It is good to have a valid competition, it pushes you to do better"
Giani Versace
DanielaSánchezSilva©
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