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Take advantage of the events to promote art exhibitions, photo exhibitions, or different artistic expressions.
Events oriented to the cultural world are activities that attract a large number of attendees, and favor the promotion and dissemination of artists. At the same time, they require a constant innovation effort that requires organizers to have a broad view and unlimited creativity to surprise increasingly demanding audiences.
The organizations that usually carry out this type of events belong to the cultural industry (plastic and visual arts, audiovisual, literary, musical and theatrical creation, design and fashion, artistic training, books and publications, music production and publishing, etc.) , although we can also find specialized consultants, commercial companies or individuals seeking a specific purpose.
The cultural and creative industries are the sectors that are dedicated to the creation, production and distribution of cultural goods and services.
The cultural sector is an area that is in continuous economic growth, and brings creativity and interaction with other fields, such as business or technology. That is why cultural events play a key role in facilitating the improvement and expansion of communication channels between the different audiences involved in this fascinating industry.
Below you will find some of the main types of cultural events that you can organize to promote activities related to cultural goods and services. Here are some tips and templates so you can achieve memorable experiences.
Main types of cultural and artistic events
AVANT-PREMIÈRE
It is the presentation or preview of a film, documentary, short or feature film, among other categories, as a premiere, that is, before the official start.
This type of event is aimed for film critics, members of the world of entertainment and culture, businessmen, special guests and winners of raffles or promotions. You can also organize a special function for the press, and after the screening the director and cast can be interviewed or give a press conference.
There is no special day to hold this event, but it is recommended to do it at the end of the day. The place usually used is a cinema or a suitable space for projection.
Before or after the film, the guests will be able to share a cocktail. In this case, try to have a good time-schedule in order to coordinate each of the moments.
If the film has a soundtrack, you can perform a live performance, or in the case of children's films, set the room with the main characters.
Finally, do not forget to give the guests a gift that is related to the theme of the film.
COURSES AND WORKSHOPS
They consist of independent activities or parallel to wide-ranging exhibitions, which summon artists of international, national and local stature to offer their knowledge. They can be developed in person or remotely, and they are always an excellent opportunity for creating a meeting place for different audiences.
PRESENTATION OF BOOKS OR CATALOGS
They consist of publicizing the edition of catalogs of works, books and authors. Generally, writers, artists or personalities read paragraphs of the book presented and comment on the subject, the author, or a reference to the work.
To organize this event it is important that you choose the right place, such as a bookstore, library, book fair or other place according to the occasion. Check that the site has the necessary elements such as tables, chairs, microphones and a screen (in case the author wants to expose something), and some large printed support with the image of the book to be presented.
In order to gather the largest amount of public, it's recommended to schedule the event in the afternoon or evening, and always avoid that it does not coincide with some other important local or national event.
It is recommended that at least two experts accompany the author who are in charge of welcoming the public, making a short introduction to the author, presenting a brief idea of the work and moderating the space for questions. At the end you can organize a wine of honor that provides a relaxed atmosphere and encourages the sale of copies.
To promote this type of event, you can send notes about the book, its message, information about the author and copies dedicated in advance to personalities from the world of culture, journalists and opinion leaders. You can also combine the launch with another event in the same field, such as presenting a book on modern architecture at an art and design exhibition.
TALK OR CONFERENCE
The talks or conferences refer to the trainings carried out by authors, curators, experts or art historians on a specific subject, whose purpose is to transmit their knowledge for a better understanding of an artistic and / or cultural expression.
VERNISSAGE
This type of event, vernissage, can also be called "opening cocktail" or "welcome cocktail" and refers to the cocktail with which it is given at the beginning of an art exhibition.
The term comes from French and means "varnished", referring to official exhibitions in the 19th century, where artists gave a final touch to their works by varnishing them. The elite custom of visiting academies during varnishing, prior to the formal opening of the exhibition, gave rise to the tradition of celebrating the completion of an artwork or series of artworks with friends and patrons. In the 20th century it became an opportunity to commercialize the works in view of buyers and critics. It is currently carried out for exhibitions, book presentations, openings, etc.
The organization is usually in charge of the artist's representative, the art gallery, or the artist himself, and the guests are usually collectors, sponsors, patrons, regular or potential clients, among others. The artist's gallery or its representative take care of the communication and marketing plan.
It is important that invitations, publications, press releases, gifts, and all kinds of promotional material reflect the identity of the artist. Likewise, it is convenient to include reproductions of the work in the promotional material, especially in the audiovisual content intended for social networks.
FASHION SHOW
The creators design their collections inspired by art, society, music or a social cause, and express it through photographic productions, advertising campaigns in graphic and digital media, influencers and / or fashion shows, which promote the brand each season.
Fashion shows are the means by which designers can convey their image through an event that has the ability to generate emotion or attraction beyond clothing.
Currently, the linear catwalks have been left behind, the collections need to be remembered not only for the clothes, but also for the show in which they were presented. In a fashion show it is important that the brand be able to transmit a concept and a unique experience that is expressed through an original and interesting performance in which the identity of the designer is reflected.
The magnitude of the catwalks has also changed, since they went from being exclusive events and closed to professionals, to being mass shows like those that are presented in the fashion weeks of the main cities of the world.
When planning a parade you must perform the following tasks:
- Prepare a project that includes a clear and detailed budget.
- Plan a work plan that covers all stages of the event and includes the sending of newsletters, invitations, accreditations and press conferences.
- Manage the sponsors and companies that support the event, reserving them a VIP space and exclusive benefits such as being mentioned throughout the parade, among other things.
- Organize the personnel involved in each process, such as models, assistants, makeup artists, hair stylists, image consultants, etc.
- Schedule the tests and rehearsals in the days before the parade.
- Manage all the logistical aspects that include the order in which the models are presented, the type of clothing, the times and the tasks of the personnel who are collaborating both behind and in front of the stage.
- Provide the press area with special identifiers and an exclusive space that allows them to fully organize the coverage of the show.
- Invite, receive and place the guests, according to the protocol origin. Buyers, VIP guests (celebrities, influencers and media bloggers) and specialized press should be located in the first rows.
- Assign coat racks to each model, where each set will have a starting number and also individual sheets with order of travel and number of passes, among other things.
- Define a back stage staff (behind the catwalk): costumes and hairdressers, among others. This area will be in charge of the stage manager and is set up the day before the parade. You must guarantee security and privacy, calculating 1.5 meters per person. Some of the elements that it will have are chairs, coat racks, electrical installations. In case of having special guests, there must be private dressing rooms.
- Organize the front stage, which consists of a stage and before stage, central and side racks and the catwalk in its diversity of forms (in general they have a “T” or “U” shape, since it provides a greater space, the better exhibition of sponsors and gives closeness to photographers).
- Calculate a space required for the location of the public of two chairs per linear meter and a free space of 30 centimeters between row and row.
- Hire sound and music service (a live show can be organized if required), professional set designers, announcers, photography and recording services, fashion producers, lighting, parking, security and insurance, and an additional closed space in case of being an outdoor place.
- Organize the entire communication, press and promotion plan of the event towards the specialized media and target audience.
Example of an image to print to promote the garments to be displayed in a fashion show:
FESTIVAL
A festival is an event, within the same genre and style, that take place in different orders according to a pre-designed program, in a place and on a date stipulated in advance.
Some types of festivals can be organized such as:
Music festival: They include a dance contest, presentation of new talents or great figures of the show, sales of promotional items, bar, VIP rooms. You can incorporate a master of ceremony, animators, videos, juries, awards ceremony, among other activities. In the case of being a traditional music festival, local artists will perform and typical dishes will be offered.
Film festival: This type of festival contributes to the improvement of regional economies, since it encourages local tourism. Advance ticket sales require scheduling that takes into account activities in the area.
At the same time, you must manage local and insurance permits in advance, arrange and condition recreation areas and sufficient accommodation in accordance with the estimated forecasts about the number of attendees that will require these services.
In the event that you organize an online film festival, you must present films different from those found on the usual websites and generate parallel promotional events through directors' conferences, short seminars, discussion and learning forums.
CONCERT
It is the staging of a musical work of any musical genre. These can be carried out in a theater room, in a covered area with greater capacity, or in open-air facilities.
"Art and culture increase harmony, tolerance and understanding between people."
Matilde Asensi
DanielaSánchezSilva©
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