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Strategies to improve the customer experience

Achieve an unforgettable experience and positively increase your brand image with good customer service management.

Strategies to improve the customer experience

The main reason why many of the guests at an event feel disappointed in their participation is due to the fact that, in many cases, some are advertised as great experiences in which many things are promised that later are not seen anywhere.


First of all, when we go to an event we hope to find a suitable and well-signposted place. A bad location of each one of the spaces always implies a great loss of time. A well-organized space, with good capacity and atmosphere can make the event an unforgettable experience.


On the other hand, we don't like to feel out of place and we want to be as comfortable as possible. And for this, the staff must be in charge of locating us and detailing the operation of what we do not know. It is essential that the people who receive us feel like true hosts.


We also like to receive gifts, even if they are not really necessary, or are small details, they are gestures that are appreciated and say a lot about any organization. Pens, notebooks, bracelets or bags are the most common promotional gifts, but we are increasingly surprised by original gifts, which adds value to the experience.


In conclusion, we can define 4 valuable aspects for our clients that visit an event:

  1. Learn new things.

  2. Enjoy the time they spend there, as it is generally leisure time and they visit voluntarily.

  3. Meet new people.

  4. Live an experience that inspires them to purchase the products or services they enjoyed.


Strategies to improve the customer experience

“Your most unhappy customers are your greatest source of learning”

Bill Gates

 

DanielaSánchezSilva©

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