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An open house event is an ideal opportunity to show the characteristics and values of an organization to the community.
An open day is an event in which an organization invites one or more audiences so that they can get to know the place and the operation of its facilities.
This event can be held during one day or several, and can pursue various objectives such as: those of a hotel, for example, to present its lounges, rooms and gastronomic services, an industry to exhibit its new machines and equipment, a company to offer training, demonstrations and specialized attention, an airline to take your guests to know one of their planes or a school to get new students.
During the day, the guests will be able to tour the facilities, observe the way of working, learn about the production processes, assess the investments and appreciate the benefits that the organization brings to the community.
To make the event successful it is important to put together a good budget and plan the activity at least two months in advance. Do not forget to choose the dates taking into account the calendar of the participants.
Regarding the transfer, it must be in charge of the organizers, who will also have to coordinate the logistics with the guides. Prepare a list of frequently asked questions and answers for the tour staff.
It is important that the necessary security measures are taken for the proper functioning of the tour of the facilities. Everything must be in perfect condition.
Try to prepare a special setting and a food service appropriate to the number of guests. It may also be a good option to deliver personalized presents.
The local staff should be informed about the visit, and those who will be hosts should receive training on how to serve and communicate to the public.
In case that you decide to do a digital event, you must create a registration form to register for the virtual tour, and check all the technical aspects with the organization's technology or IT area.
The communication plan must be detailed and specify each of the chosen communication channels. Prepare brochures, posters, discount coupons and all the necessary promotional material to deliver on the day of the event.
At the end of the day, both in person and online, I recommend you to follow up and send a thank you email for the visit, along with a summary of the activity and additional information.
Finally, do not forget to measure the results through metrics in the case of virtual events, or through indicators such as the number of visits or sales, in the case that the event was in person.
The only universal way to welcome is with a smile.
DanielaSánchezSilva©
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